Account-Based Marketing Leader

This role collaborates with sales on the planning, execution, measurement and communication of account-based programs. Explore content for this role below.

  • Account-Based Marketing Planning Assumptions Guide

    Account-Based Marketing Planning Assumptions Guide

    Read more about the five planning assumptions to help organizations shape their ABM efforts.

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  • SiriusFoundations: Account-Based Marketing Webcast Replay

    SiriusFoundations: Account-Based Marketing Webcast Replay

    Learn about the SiriusDecisions Account-Based Marketing Framework and the ABM Account Prioritization Model, so you can lay the groundwork for your ABM initiatives.

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  • The SiriusDecisions Account-Based Marketing Framework

    The SiriusDecisions Account-Based Marketing Framework

    Master the art and science of ABM with the process steps and foundation elements you need to help shape your ABM strategy and approach.

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  • The SiriusDecisions Account-Based Marketing Maturity Model Overview

    The SiriusDecisions Account-Based Marketing Maturity Model Overview

    Assess the current state of your ABM programs and understand the areas of ABM that are necessary for effective planning and execution.

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  • Summit 2015 ABM Program of the Year Spotlight: Medidata Solutions

    Summit 2015 ABM Program of the Year Spotlight: Medidata Solutions

    Learn about the Medidata's journey on attaining sales and marketing alignment for effective account penetration and relationship building.

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  • First Steps to Building an Account-Based Marketing Plan (And Talking to Sales About It)

    First Steps to Building an Account-Based Marketing Plan (And Talking to Sales About It)

    Gain insight from two leading ABM experts on effectively building your ABM plan with sales – including tips and tricks.

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  • Account-Based Marketing at Scale: The Insights and Technology Foundation Webcast Replay

    Account-Based Marketing at Scale: The Insights and Technology Foundation Webcast Replay

    Learn best practices on how to utilize insights and technology needed to engage and grow your target accounts.

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  • Account-Based Marketing: Lessons in Scalability and Impact from Two Client Journeys

    Account-Based Marketing: Lessons in Scalability and Impact from Two Client Journeys

    Discover how Medidata delivered 714% improvement in senior executive engagement and Demandbase doubled close rates through scalable ABM.

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  • Summit 2015 ABM Program of the Year Spotlight: Xerox Europe

    Summit 2015 ABM Program of the Year Spotlight: Xerox Europe

    Learn how Xerox Europe grew its footprint within its large strategic accounts through a best-in-class ABM pilot.

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  • Account-Based Marketing: What It Takes to Get Started

    Account-Based Marketing: What It Takes to Get Started

    Discover the framework for developing a strategy for starting and executing an Account-Based Marketing program.

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  • CSC4:16

    CSC

    By teaming up with SiriusDecisions and implementing an Account-Based Marketing (ABM) program, CSC added more than $75 Million to their pipeline.

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