Channel Marketing Leader

This role is responsible for setting channel marketing strategy and ensuring its execution for one or more partner types. Explore content for this role below.

  • Channel Marketing Planning Assumptions Guide

    Channel Marketing Planning Assumptions Guide

    Explore the five planning assumptions that can help channel marketing optimize investments, improve planning and reporting capabilities, and extend channel marketing program performance.

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  • SiriusFoundations: Channel Marketing and Management Webcast Replay

    SiriusFoundations: Channel Marketing and Management Webcast Replay

    Learn about the challenges of engaging channel partners and also review relevant models and frameworks, including the SiriusDecisions Channel Program Model and SiriusDecisions PX Maturity Model.

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  • The SiriusDecisions Channel Program Model Overview

    The SiriusDecisions Channel Program Model Overview

    Explore a best-in-class roadmap to help you increase speed to market and identify the functional roles and processes needed to support your partners.

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  • Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Learn how SAP cut through the noise and helped its partners improve their digital capabilities.

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  • Channel Enablement Success Kit

    Channel Enablement Success Kit

    Learn what training and creative tactics best-in-class organizations use to gain partner mindshare.

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  • Regional Perspective: Introducing the SiriusDecisions Channel Programme Model

    Regional Perspective: Introducing the SiriusDecisions Channel Programme Model

    Explore the regional perspective on the Channel Programme Model and how to use it as a blueprint for building or optimizing your channel program.

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  • Fast-Tracking Demand in B-to-B Channels Webcast

    Fast-Tracking Demand in B-to-B Channels Webcast

    Explore a best-in-class roadmap for driving better engagement and marketing performance with channel partners.

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  • 2015 Channel Programs of the Year Webcast

    2015 Channel Programs of the Year Webcast

    Learn how our 2015 Channel Programs of the Year winner, Rackspace, launched into new partner routes to market with tremendous potential impact.

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  • The SiriusDecisions Channel Program Model Webcast

    The SiriusDecisions Channel Program Model Webcast

    Discover how the Channel Program Model can help align channel marketing with channel sales to develop and support a cohesive, best-in-class third-party program.

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  • EMEA Summit 2015 Programmes of the Year Winner: Alcatel-Lucent Enterprise

    EMEA Summit 2015 Programmes of the Year Winner: Alcatel-Lucent Enterprise

    Learn from Alcatel-Lucent Enterprise, which grew its fully aligned VADs from one to nine and established channel as a significant contributor to its business.

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  • High Performance Channel Marketing Workshop Overview

    High Performance Channel Marketing Workshop Overview

    Read an overview of our suggested approach to apply proven frameworks, models and best practices to your channel marketing challenges.

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  • Dassault Systemes3:17

    Dassault Systemes

    Listen to Dassault Systemes' Channel Marketing Leaders, Bruno Delahaye and Bertrand Sicot discuss how SiriusDecisions works with sales and marketing team's to serve as a sounding board.

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