Chief Marketing Officer

This role plans and executes marketing activities to achieve the financial and strategic objectives of the business. Explore content for this role below.

  • CMOs and CFOs Speaking the Same Language

    CMOs and CFOs Speaking the Same Language

    Explore the best practices that SiriusDecisions has developed from its work with marketing leaders to help improve their interactions with CFOs at their organizations.

    Read More
  • CMO Survival Guide for the Board of Directors

    CMO Survival Guide for the Board of Directors

    Readying for and participating in meetings with a board of directors can be daunting for many CMOs. View the guide to help you prep for your next board meeting.

    Read More
  • SiriusDecisions Global CMO Study

    SiriusDecisions Global CMO Study

    Examine the issues and trends that are having the greatest influence on changes to b-to-b marketing strategies over the next two years.

    Read More
  • SiriusDecisions Global CMO Study1:50

    SiriusDecisions Global CMO Study

    The study reveals the adjustments that marketing leaders plan to make to support the corporate growth objectives.

    Watch Video
  • CMO Strategy Planning Assumptions Guide

    CMO Strategy Planning Assumptions Guide

    Explore the five areas CMOs need to focus on in the coming year to take marketing’s performance and business contribution to the next level.

    Read More
  • ×

    Sign up to receive our monthly newsletter

    GUID
    First Name
    Last Name
    Country
    Thank you!
    Error - something went wrong!
  • How CMOs Can Drive Business Impact Through Functional Alignment

    How CMOs Can Drive Business Impact Through Functional Alignment

    Get an overview of the models that top CMOs are using to facilitate functional interlock to drive positive business results.

    Read More
  • Skills Transformation Checklist

    Skills Transformation Checklist

    Ensure your training efforts, time and dollars don't go to waste. Utilize our checklist to build effective learning that connects.

    Read More
  • Tony Jaros on Models and Frameworks

    Tony Jaros on Models and Frameworks

    Hear how SiriusDecisions helps organizations find the best suited models and frameworks to address their challenges.

    Learn More
  • SiriusDecisions Marketing Ecosystem Model

    SiriusDecisions Marketing Ecosystem Model

    Learn how to define workflows and functional responsibilities to help establish clarity and purpose for your marketing organization.

    Read More
  • ×

    Contact us today to learn more about our solutions

    GUID
    First Name
    Last Name
    Title
    Company
    Business Phone
    Country
    Subject:
    Message:
    Thank you!
    Error - something went wrong!
  • The SiriusDecisions Demand Waterfall® Overview

    The SiriusDecisions Demand Waterfall® Overview

    Use the Demand Waterfall® to improve visibility into the health of the lead funnel to drive more revenue from marketing and sales investments.

    Read More
  • Marketing Organization Strategy and Design Project Overview

    Marketing Organization Strategy and Design Project Overview

    Identify your organization's current state and understand how to prioritize improvement areas as they align to business needs and goals.

    Read More
  • The Science of Skills Transformation Webcast Replay

    The Science of Skills Transformation Webcast Replay

    Learn what it takes to remain competitive and flexible by bringing a team to new skill levels and understand quick hacks that will empower you to transform and lead your team effectively.

    Learn More
  • SiriusDecisions Demand Center Engagement Model

    SiriusDecisions Demand Center Engagement Model

    Use our engagement model for providing a structure for the demand center team and supporting streamlined processes and communications.

    Read More
  • CMOs: Cut Costs, Ask for Less Budget and Become More Effective… Really?

    CMOs: Cut Costs, Ask for Less Budget and Become More Effective… Really?

    Understand how to take a "less is more" approach to reduce unnecessary work and spend and deliver better results.

    Learn More
  • The Economics of Sales/Marketing/Product Alignment Webcast Replay

    The Economics of Sales/Marketing/Product Alignment Webcast Replay

    Explore the key findings from our 2015 Economics of Alignment study to understand the impact of organizational alignment on business goals.

    Learn More
  • Regional Perspective: The State of EMEA Sales, Product and Marketing Webcast Replay

    Regional Perspective: The State of EMEA Sales, Product and Marketing Webcast Replay

    Gain insight into the growing demands of EMEA sales and marketing leaders and how they influence strategic business decisions.

    Learn More
  • Marketing Measurement Pathway Demo

    Marketing Measurement Pathway Demo

    What is my marketing organization's contribution to the business? It's a question CMOs hear constantly. Learn to answer it by enabling your team to demonstrate marketing’s contribution.

    Learn More
  • The SiriusDecisions B-to-B Buying Decision and Buying Scenarios Framework Overview

    The SiriusDecisions B-to-B Buying Decision and Buying Scenarios Framework Overview

    Enable buying decisions through buyer persona information needs fulfillment via best-in-class strategic messaging and campaign architecture.

    Read More
  • The Revenue Ecosystem: Aligning Sales, Marketing and Product to Outperform Webcast Replay

    The Revenue Ecosystem: Aligning Sales, Marketing and Product to Outperform Webcast Replay

    Understand the role of sales, marketing and product in the revenue engine and how interlock can be achieved for success.

    Learn More
  • loading
    Loading More...