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CMO Strategy Planning Assumptions Guide

August 30, 2016

As marketing has become increasingly recognized as a primary driver of business strategy and growth, CMOs must prove themselves as great business leaders in addition to being great marketing leaders. In this guide, we describe five areas CMOs need to focus on in the coming year to take marketing’s performance and business contribution to the next level.

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SiriusDecisions Global CMO Study
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Get an overview of the models that top CMOs are using to facilitate functional interlock to drive positive ...