SiriusDecisions Global CMO Study

September 14, 2016

SiriusDecisions Global CMO Study is conducted to explore how b-to-b marketing leaders are adapting their marketing strategy to support their organization's growth objectives. It examines the issues and trends that are having the greatest influence on changes to b-to-b marketing strategies over the next two years. The study reveals the adjustments that marketing leaders plan to make to support the corporate growth objectives. 

Download an executive summary of the findings here.

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SiriusDecisions Global CMO Study
SiriusDecisions Global CMO Study

Examine the issues and trends that are having the greatest influence on changes to b-to-b marketing strateg...

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CMO Strategy Planning Assumptions Guide
CMO Strategy Planning Assumptions Guide

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