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Strategic Communications Management Planning Assumptions Guide

August 30, 2016

In the b-to-b world, many communications functions have outgrown their traditional roles, but continue to be cast in a way that limits their ability to contribute to a wide range of business outcomes. Therefore, many communications leaders are keenly interested in how they can reinvent the function so it is seen as an integral contributor to both marketing and business value. In this guide, we present five opportunities for corporate communications leaders to improve the performance and change the perception of their function in 2017.

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