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Content Strategy and Operations Planning Assumptions Guide

September 2, 2016

In many b-to-b organizations, the common content pain points of quality, findability, scalability and measurement are symptoms of underlying issues, including skills, processes and systems that don’t support requirements for a global, digital, audience-centric and content-dependent business. In this guide, we describe five key areas CMOs and content leaders need to focus on in the coming year to identify and fix the root causes of their content challenges.

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