Customer Marketing Competencies

March 2, 2016

What are the key customer marketing competencies required to succeed?

Discover the key competencies customer marketing professionals need to drive success in today's b-to-b environment.

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The SiriusDecisions Customer Experience Maturity Model Overview
The SiriusDecisions Customer Experience Maturity Model Overview

Explore the model that helps organizations assess the current state of their customer experience activities...

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Four Ways to Justify Investing in Customer Experience
Four Ways to Justify Investing in Customer Experience

Most organizations want to improve customer experience, but they must provide solid reasons to drive invest...