Customer Marketing Leader

This role is responsible for developing strategies and leads a set of activities that drive retention, loyalty, advocacy, and growth. Explore content for this role below.

  • Customer Marketing Planning Assumptions Guide

    Customer Marketing Planning Assumptions Guide

    Learn about the five planning assumptions that can help customer marketing teams deliver more value to their customers and the organization.

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  • The SiriusDecisions Customer Lifecycle Framework Overview

    The SiriusDecisions Customer Lifecycle Framework Overview

    Explore our framework that helps organizations outline the post-sale phases from two points of view: the company's and the customer's.

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  • Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality

    Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality

    In today's customer-focused b-to-b environment, marketing must measure more than leads to adequately show the impact of its work.

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  • Aligning the Buyer and Customer Journey Webcast Replay

    Aligning the Buyer and Customer Journey Webcast Replay

    Learn how tighter alignment between the buyer journey and customer journey can create a better customer experience and drive retention.

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  • The SiriusDecisions Customer Marketing Maturity Model Overview

    The SiriusDecisions Customer Marketing Maturity Model Overview

    Explore the model that helps organizations assess the current state of their activities to find opportunities for evolution.

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  • Developing the Customer Community Webcast Replay

    Developing the Customer Community Webcast Replay

    Learn how to leverage offline and online resources to drive customer engagement and advocacy, and gather insights to support growth goals.

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  • Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Understand the power of customer advocacy in demand creation, reputation and retention, and learn the benefits of creating a strategy.

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  • Customer Marketing Competencies

    Customer Marketing Competencies

    Discover the key competencies that are required of the customer marketing function to succeed in today's b-to-b environment.

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  • Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Explore how alignment with the customer success function leads to valuable insights, increased productivity and satisfied customers.

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