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Customer Marketing Planning Assumptions Guide

August 30, 2016

Effective customer marketing is based on a thorough understanding of the needs of current customers. In 2017, customer marketing will continue its rise in b-to-b marketing organizations as marketers leverage their knowledge of customer needs to support the achievement of retention, growth and advocacy goals. In this guide, we outline five planning assumptions that can help customer marketing teams deliver more value to their customers and the organization.

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