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The SiriusDecisions Program Pendulum Framework

September 1, 2016

Are your programs being developed to deliver maximum business results?

Discover our repeatable approach for developing programs in connection with objectives, strategy, tactic deployment and performance optimization.

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Demand Creation Planning Assumptions Guide
Demand Creation Planning Assumptions Guide

Read about the five planning assumptions that demand marketing leaders must consider in 2017 to stay focuse...

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The SiriusDecisions Web Conversion Optimization Framework
The SiriusDecisions Web Conversion Optimization Framework

Increase conversion rates with our three-phased approach for designing Web experiences that align with buye...