CMOs and CFOs Speaking the Same Language

December 2, 2016

At most organizations, CFOs and CMOs are generally on different pages when it comes to marketing. Whereas CFOs care most about the business impact of marketing in terms of revenue contributions, profit implications and budget allocations, CMOs are focused more on campaigns, outputs, building awareness and generating qualified leads.

Explore the best practices that SiriusDecisions has developed from its work with marketing leaders to help improve their interactions with CFOs at their organizations.

No Previous Flipbooks

CMO Survival Guide for the Board of Directors
CMO Survival Guide for the Board of Directors

Readying for and participating in meetings with a board of directors can be daunting for many CMOs. View th...