Marketing Operations Leader

Drives reporting and analytics; process; planning and budgeting; technology selection; implementation; governance and roadmap development; and data management. Explore content for this role below.

  • The SiriusDecisions Data Unification Assessment Model

    The SiriusDecisions Data Unification Assessment Model

    Explore our three-gate approach to selecting the optimal data unification solution.

    Read More
  • Marketing Operations Planning Assumptions Guide

    Marketing Operations Planning Assumptions Guide

    Explore the five planning assumptions that marketing operations leaders can use to assess their current situation and prioritize change initiatives.

    Read More
  • SiriusFoundations: Marketing Operations and Measurement Webcast Relay

    SiriusFoundations: Marketing Operations and Measurement Webcast Relay

    Learn more about the Marketing Operations role, as well as some of the relevant models and frameworks, including the Metrics Spectrum, the Aligned Measurement Process Model, and others.

    Learn More
  • The SiriusDecisions Intelligent Growth Readiness Framework

    The SiriusDecisions Intelligent Growth Readiness Framework

    Learn our best-in-class method for assessing organizational and functional readiness to execute a growth strategy to achieve performance goals.

    Read More
  • The SiriusDecisions Aligned Measurement Framework Overview

    The SiriusDecisions Aligned Measurement Framework Overview

    Build and rationalize reporting plans across organizational levels, programs, departments and tactics with our best-in-class framework.

    Read More
  • Key Considerations for Building a CMO Dashboard Webcast Replay

    Key Considerations for Building a CMO Dashboard Webcast Replay

    Explore how to build a dashboard that clearly depicts marketing's business contributions.

    Learn More
  • Three Questions You Must Ask to Improve Marketing Measurement

    Three Questions You Must Ask to Improve Marketing Measurement

    Evaluate your current marketing measurement efforts in order to adopt a more effective approach based on three key questions.

    Learn More
  • Data Strategy Implementation Process Webcast Replay

    Data Strategy Implementation Process Webcast Replay

    Discover our framework for implementing an effective sales and marketing data strategy that addresses the needs of the people using your data.

    Learn More
  • Marketing Measurement Pathway Demo

    Marketing Measurement Pathway Demo

    What is my marketing organization's contribution to the business? It's a question CMOs hear constantly. Learn to answer it by enabling your team to demonstrate marketing’s contribution.

    Learn More
  • SiriusDecisions Analytics: Return on Marketing Investment Project Overview

    SiriusDecisions Analytics: Return on Marketing Investment Project Overview

    Review our suggested approach for developing a long-term strategy for tracking return on marketing investment and prove marketing’s impact on the business.

    Read More
  • Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay

    Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay

    Learn how measuring the right combinations of efforts across marketing, sales and product can clarify business impact.

    Learn More
  • Campaign Planning Webcast Replay

    Campaign Planning Webcast Replay

    Discover a best-in-class campaign framework for planning and implementation.

    Learn More
  • The SiriusDecisions Campaign Framework Overview

    The SiriusDecisions Campaign Framework Overview

    Learn how to save time and money by eliminating duplicate efforts when planning and implementing a new campaign.

    Read More
  • The SiriusDecisions Data Management Proficiency Assessment Model Overview

    The SiriusDecisions Data Management Proficiency Assessment Model Overview

    Quality data requires organized management. Evaluate your organization's current data management competencies to set goals for improvement.

    Read More
  • ×

    Contact us today to learn more about our solutions

    GUID
    First Name
    Last Name
    Title
    Company
    Business Phone
    Country
    Subject:
    Message:
    Thank you!
    Error - something went wrong!
  • The Future of Marketing Operations

    The Future of Marketing Operations

    Understand six common challenges with delivering measurement and how to avoid them to obtain optimal results.

    Read More
  • The Siren's Song: Tactic Attribution Webcast Replay

    The Siren's Song: Tactic Attribution Webcast Replay

    Learn the challenges around tactic attribution and the scenarios for when best to use it.

    Learn More
  • How B-to-B Marketers Can Show ROI Webcast Replay

    How B-to-B Marketers Can Show ROI Webcast Replay

    Discover our best-practice approach to developing and delivering marketing measurement that aligns with business goals.

    Learn More
  • loading
    Loading More...