SiriusFoundations: Marketing Operations and Measurement Webcast Relay

August 9, 2016

Learn more about the Marketing Operations role, as well as some of the relevant models and frameworks, including the Metrics Spectrum, the Aligned Measurement Process Model, and the Marketing Competency Framework.

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Marketing Operations Planning Assumptions Guide
Marketing Operations Planning Assumptions Guide

Explore the five planning assumptions that marketing operations leaders can use to assess their current sit...

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The SiriusDecisions Intelligent Growth Readiness Framework
The SiriusDecisions Intelligent Growth Readiness Framework

Learn our best-in-class method for assessing organizational and functional readiness to execute a growth st...

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