Explore our three-gate approach to selecting the optimal data unification solution.
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Marketing Operations Planning Assumptions Guide
Explore the five planning assumptions that marketing operations leaders can use to assess their current situation and prioritize change initiatives.
SiriusFoundations: Marketing Operations and Measurement Webcast Relay
Learn more about the Marketing Operations role, as well as some of the relevant models and frameworks, including the Metrics Spectrum, the Aligned Measurement Process Model, and others.
The SiriusDecisions Intelligent Growth Readiness Framework
Learn our best-in-class method for assessing organizational and functional readiness to execute a growth strategy to achieve performance goals.
The SiriusDecisions Aligned Measurement Framework Overview
Build and rationalize reporting plans across organizational levels, programs, departments and tactics with our best-in-class framework.
Key Considerations for Building a CMO Dashboard Webcast Replay
Explore how to build a dashboard that clearly depicts marketing's business contributions.
Three Questions You Must Ask to Improve Marketing Measurement
Evaluate your current marketing measurement efforts in order to adopt a more effective approach based on three key questions.
Data Strategy Implementation Process Webcast Replay
Discover our framework for implementing an effective sales and marketing data strategy that addresses the needs of the people using your data.
Marketing Measurement Pathway Demo
What is my marketing organization's contribution to the business? It's a question CMOs hear constantly. Learn to answer it by enabling your team to demonstrate marketing’s contribution.
SiriusDecisions Analytics: Return on Marketing Investment Project Overview
Review our suggested approach for developing a long-term strategy for tracking return on marketing investment and prove marketing’s impact on the business.
Measuring Marketing and Sales Impact: The Fundamentals Webcast Replay
Learn how measuring the right combinations of efforts across marketing, sales and product can clarify business impact.
Campaign Planning Webcast Replay
Discover a best-in-class campaign framework for planning and implementation.
The SiriusDecisions Campaign Framework Overview
Learn how to save time and money by eliminating duplicate efforts when planning and implementing a new campaign.
The SiriusDecisions Data Management Proficiency Assessment Model Overview
Quality data requires organized management. Evaluate your organization's current data management competencies to set goals for improvement.
The Future of Marketing Operations
Understand six common challenges with delivering measurement and how to avoid them to obtain optimal results.
The Siren's Song: Tactic Attribution Webcast Replay
Learn the challenges around tactic attribution and the scenarios for when best to use it.
How B-to-B Marketers Can Show ROI Webcast Replay