Plan for the success of global/named/large accounts with an aligned approach that involved both direct sales resources as well as your channel resources. Utilize our account-based sales and marketing models for planning and gain insight into direct and indirect account planning best practices.
Home » OnDemand Webcasts » Account Planning with Partners: Structure, Strategy and Shared Execution Webcast Replay
What Works: B-to-B Content Strategy Webcast Replay
Gain insight into what consistently high-performing b-to-b content strategists do differently.
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Most Recent Articles
Applying Agile: How It Can Help and When It Doesn't Webcast Replay
Agile development is now the predominant way technology products (especially those that are software-as-a-service) are created.
The Not-So Basic Rules for Data Governance and Management Webcast Replay
Structuring High-Performing Organizations Webcast Replay
Explore a systematic approach to organizational design and the current trends in organizational structures.
Channel Partner Success Webcast Replay
Review best practices in partner enablement and onboarding, as well as learn specific techniques for selecting the right training for adult professionals.
The State of Account Based Marketing Webcast Replay
In this Webcast, we introduce European marketing leaders to the SiriusDecisions Account-Based Marketing Framework.
Best Practices for Unifying Data Webcast Replay
In today’s competitive b-to-b environment, an organization’s future growth depends greatly on a unified view of data.
Marketing Operations: Priorities and Functional Design Webcast Replay
Review implications for marketing operations professionals and marketing as a larger field in the coming 12 months.
Building a Marketing Technology Roadmap Webcast Replay
You are heavily reliant on the interoperability of your marketing and salesforce automation systems, your teams are buying new technology at a rapid clip, and their wish list is growing.
Authenticity and the Art of Motivation Webcast Replay
Explore what motivation is, the role of authenticity in motivation, and three tools for monitoring and measuring motivation.
Campaign Planning Best Practices: Webcast Replay
Join Craig Moore and Nick Buck to learn about the elements of a best-in-class campaign framework for planning and implementation.
How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey Webcast Replay
Explore trends in customer engagement and learn from the evolution of Oracle Marketing Cloud's global post-sale engagement programs.
Reimagining Corporate and Regional Interplay Webcast Replay
As a new generation of organizations and employees operating in a highly transparent, connected world evolves, the interplay between corporate and regional teams must be re-examined.
The B-to-B Marketing Organization in 2020 Webcast Replay
Discover the common characteristics of truly modern, efficient, best-in-class marketing organizations through the lens of key trends driving change in b-to-b marketing.
Emerging Companies: Planning Assumptions for 2017 Webcast Replay
Explore five planning assumptions to help leaders at emerging companies make informed decisions when creating their marketing plans for 2017.
Sales Management Process: Best Practices Webcast Replay
In this webcast, we discuss best practices and how your organization's process stacks up.
Content Strategy & Operations: Planning Assumptions for 2017 Webcast Replay
Explore five key areas CMOs and content leaders need to focus on in the coming year to identify and fix their content challenges.
Product Management: Planning Assumptions for 2017 Webcast Replay
Deep-dive into five trends that will impact product management leaders in 2017.
Communications: Planning Assumptions for 2017 Webcast Replay
Learn about the five opportunities that corporate communications leaders should leverage to improve the performance and change the perception of their function in 2017.
The Art & Science of Onboarding B-to-B Marketers Webcast Replay
Explore how you can create an effective, efficient onboarding plan for your marketing organization.
Planning Assumptions for 2017: Portfolio Marketing Webcast Replay