Keeping Score To Win With Customer Adoption Marketing: Lessons from Ariba's Journey Webcast Replay

December 17, 2015

Learn how to deliver growth from existing customers by utilizing customer adoption marketing as a more efficient growth strategy and hear from Ariba about their successful journey with this approach and how it resulted in increased transaction size and improved adoption.

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Improved Measurement and Alignment with the Rearchitected Demand Waterfall Webcast Replay
Improved Measurement and Alignment with the Rearchitected Demand Waterfall Webcast Replay

Understand the key stages and phases of the demand waterfall, and learn the key job families that best-in-c...

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The SiriusDecisions Route-to-Market Framework Webcast Replay
The SiriusDecisions Route-to-Market Framework Webcast Replay

Learn about a four-phase framework for defining the best channel strategy for your organization to achieve ...

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