Planning Assumptions

  • Healthcare Marketing Planning Assumptions Guide

    Healthcare Marketing Planning Assumptions Guide

    Learn more about the five critical areas healthcare marketing leaders must consider for success in 2017.

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  • Financial Services Marketing Planning Assumptions Guide

    Financial Services Marketing Planning Assumptions Guide

    Learn more about the five critical areas financial services marketing leaders must consider for success in 2017.

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  • Emerging Companies Planning Assumptions Guide

    Emerging Companies Planning Assumptions Guide

    Explore five planning assumptions to help leaders at emerging companies make informed decisions when creating their marketing plans for 2017.

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  • Account-Based Marketing Planning Assumptions Guide

    Account-Based Marketing Planning Assumptions Guide

    Read more about the five planning assumptions to help organizations shape their ABM efforts.

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  • CMO Strategy Planning Assumptions Guide

    CMO Strategy Planning Assumptions Guide

    Explore the five areas CMOs need to focus on in the coming year to take marketing’s performance and business contribution to the next level.

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  • Channel Marketing Planning Assumptions Guide

    Channel Marketing Planning Assumptions Guide

    Explore the five planning assumptions that can help channel marketing optimize investments, improve planning and reporting capabilities, and extend channel marketing program performance.

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  • Channel Sales Planning Assumptions Guide

    Channel Sales Planning Assumptions Guide

    Learn more about the five major initiatives that will be on the agenda for channel sales leaders in 2017.

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  • Content Strategy and Operations Planning Assumptions Guide

    Content Strategy and Operations Planning Assumptions Guide

    Learn about the five key areas CMOs and content leaders need to focus on in the coming year to identify and fix the root causes of their content challenges.

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  • Customer Experience Planning Assumptions Guide

    Customer Experience Planning Assumptions Guide

    In this guide, we outline five planning assumptions to help customer experience leaders embrace the future and maximize their progress.

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  • Customer Marketing Planning Assumptions Guide

    Customer Marketing Planning Assumptions Guide

    Learn about the five planning assumptions that can help customer marketing teams deliver more value to their customers and the organization.

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  • Demand Creation Planning Assumptions Guide

    Demand Creation Planning Assumptions Guide

    Read about the five planning assumptions that demand marketing leaders must consider in 2017 to stay focused on the big picture of demand creation.

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  • Marketing Operations Planning Assumptions Guide

    Marketing Operations Planning Assumptions Guide

    Explore the five planning assumptions that marketing operations leaders can use to assess their current situation and prioritize change initiatives.

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  • Portfolio Marketing Planning Assumptions Guide

    Portfolio Marketing Planning Assumptions Guide

    Review the five trends that will impact portfolio marketing leaders in 2017.

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  • Product Management Planning Assumptions Guide

    Product Management Planning Assumptions Guide

    Read about the five trends that will impact product management leaders in 2017.

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  • Sales Enablement Planning Assumptions Guide

    Sales Enablement Planning Assumptions Guide

    Learn how to equip your sales teams to maximize every buyer interaction and outperform their competitors in 2017.

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  • Sales Operations Planning Assumptions Guide

    Sales Operations Planning Assumptions Guide

    Explore the five trends that will impact sales operations leaders in 2017.

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  • Strategic Communications Management Planning Assumptions Guide

    Strategic Communications Management Planning Assumptions Guide

    Explore five opportunities for corporate communications leaders to improve the performance and change the perception of their function in 2017.

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