CMO Strategy Planning Assumptions Guide

August 30, 2016

As marketing has become increasingly recognized as a primary driver of business strategy and growth, CMOs must prove themselves as great business leaders in addition to being great marketing leaders. In this guide, we describe five areas CMOs need to focus on in the coming year to take marketing’s performance and business contribution to the next level.

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Account-Based Marketing Planning Assumptions Guide
Account-Based Marketing Planning Assumptions Guide

Read more about the five planning assumptions to help organizations shape their ABM efforts.

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Channel Sales Planning Assumptions Guide
Channel Sales Planning Assumptions Guide

Learn more about the five major initiatives that will be on the agenda for channel sales leaders in 2017.