Content Strategy and Operations Planning Assumptions Guide

September 2, 2016

In many b-to-b organizations, the common content pain points of quality, findability, scalability and measurement are symptoms of underlying issues, including skills, processes and systems that don’t support requirements for a global, digital, audience-centric and content-dependent business. In this guide, we describe five key areas CMOs and content leaders need to focus on in the coming year to identify and fix the root causes of their content challenges.

Previous
Sales Enablement Planning Assumptions Guide
Sales Enablement Planning Assumptions Guide

Learn how to equip your sales teams to maximize every buyer interaction and outperform their competitors in...

Next
Sales Operations Planning Assumptions Guide
Sales Operations Planning Assumptions Guide

Explore the five trends that will impact sales operations leaders in 2017.

×

Download Now

GUID
First Name
Last Name
Title
Title Level
Company
Business Phone
State or Province
Country
Industry
I'm ready to speak with sales
Thank you!
Error - something went wrong!