Product Management Leader

This role is responsible for the commercial success of a product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Explore content for this role below.

  • Top Priorities for Product Management3:28

    Top Priorities for Product Management

    Jeff Lash, Vice President and Group Director, discusses what is top of mind with product management leaders and the most popular areas of client focus we respond to with our insights and advice.

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  • Product Management Planning Assumptions Guide

    Product Management Planning Assumptions Guide

    Read about the five trends that will impact product management leaders in 2017.

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  • Top Track Picks for the Product Management Leader

    Top Track Picks for the Product Management Leader

    To help you design an agenda that will address your unique challenges, our analysts hand-selected the sessions you can’t afford to miss.

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  • Needs Aperture Model Overview

    Needs Aperture Model Overview

    Portfolio marketing and product management leaders can utilize this best-in-class process to identify, prioritize and apply customer needs that have the best opportunity for commercialization.

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  • SiriusFoundations: Product Management Webcast Replay

    SiriusFoundations: Product Management Webcast Replay

    Learn about the Product Ecosystem, the SiriusDecisions Portfolio Optimization Framework, and the SiriusDecisions Product Marketing and Management Model.

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  • The SiriusDecisions Product Marketing and Management Model Overview

    The SiriusDecisions Product Marketing and Management Model Overview

    Learn about our strategic workflow for innovating and marketing new or existing b-to-b offerings by aligning efforts across the organization.

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  • Pricing and Packaging Best Practices Webcast Replay

    Pricing and Packaging Best Practices Webcast Replay

    Rather than selling a one-size-fits-all offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies.

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  • The SiriusDecisions Product Ownership Decision Framework Overview

    The SiriusDecisions Product Ownership Decision Framework Overview

    Should the same person serve as a product owner and product manager, or should the roles be filled by two different individuals? Find out.

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  • The SiriusDecisions Innovation Strategy Framework Overview

    The SiriusDecisions Innovation Strategy Framework Overview

    Utilize this framework to develop a clear strategy for innovation that focuses the organization on the important growth areas.

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  • Product Management Competencies

    Product Management Competencies

    Discover the key competencies that product managers must have to succeed in today's b-to-b environment.

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  • Product Marketing and Management Workshop Overview

    Product Marketing and Management Workshop Overview

    Transform the way your team innovates and markets new and existing offerings by learning to operationalize the SiriusDecisions PMM Model.

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  • Field Guide: Product Planning, Prioritization and Roadmapping Applications

    Field Guide: Product Planning, Prioritization and Roadmapping Applications

    Explore our Field Guide which covers 11 vendors whose offerings are designed to assist product managers with developing product plans.

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  • Product Investment-Decision Making Webcast Replay

    Product Investment-Decision Making Webcast Replay

    Discover best practices for product investment decisionmaking, and see how using an objective offering scorecard can make the process easier.

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