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The SiriusDecisions Product Marketing and Management Model Overview

March 2, 2016

Is your go-to-market strategy efficient?

Learn about our strategic workflow for innovating and marketing new or existing b-to-b offerings by aligning efforts across the organization.

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Portfolio Marketing Planning Assumptions Guide
Portfolio Marketing Planning Assumptions Guide

Review the five trends that will impact portfolio marketing leaders in 2017.

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There Is More Than One B-to-B-Buyer's Journey
There Is More Than One B-to-B-Buyer's Journey

We have identified three distinct scenarios of buying behavior. Learn more about each one to better align y...