Transform the way you create effective content and connect with buyers by learning this systematic approach to messaging.
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Portfolio Marketing Planning Assumptions Guide
Review the five trends that will impact portfolio marketing leaders in 2017.
The SiriusDecisions Product Marketing and Management Model Overview
Learn about our strategic workflow for innovating and marketing new or existing b-to-b offerings by aligning efforts across the organization.
Product Marketing and Management Workshop Overview
Transform the way your team innovates and markets new and existing offerings by learning to operationalize the SiriusDecisions PMM Model.
Segment Marketing Pathway Demo
Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.
The SiriusDecisions B-to-B Buying Decision Process Framework
Receive guidance on how to design messaging, content strategy and campaign architectures that enable buying decisions.
Personas in Action Webcast Replay
Leverage personas to enable more effective messaging, increase sales pipeline, and support product growth.
There Is More Than One B-to-B-Buyer's Journey
We have identified three distinct scenarios of buying behavior. Learn more about each one to better align your go-to-market strategy.
Messaging that Matters Webcast Replay
Learn how to transition from a product-centric to an audience-centric go-to-market approach, create effective content and connect with buyers.
Product Launch Best Practices Webcast Replay
Hear our six-phase approach to creating a strategic and measurable launch plan that will drive sales engagement and increase customer adoption.
Messaging Nautilus Workshop Overview
Learn more about our two-day workshop designed to transform the way b-to-b marketers create effective content and connect with buyers.
Are You a Modern Product Marketer?
Explore the five key traits of a best-in-class product marketer who succeeds in today's b-to-b environment.
B-to-B Buyer Insights Webcast Replay
Review the results of our recent research study that investigates how b-to-b buyers truly behave.
How Marketing Enables Sales: Overview