2017 Demand Management Resolutions: Resolve to Evolve

December 28, 2016

’Tis the season for reflection, planning and – of course – the dreaded resolution. Like most of us, I’ve made resolutions over the years with varying degrees of success. However, I’m entering 2017 with a more realistic outlook and an evolved set of expectations. When it comes to demand creation resolutions – specifically processes related to demand management – I challenge you to adopt the mantra “resolve to evolve.”

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