A Tale of Two Companies: A Revolution of Another Kind

December 27, 2016

Let’s face it – an acquisition, regardless of its benefits, spells change that affects everything from organizational structure to brand to product architecture to, of course, jobs. And while an acquisition – particularly in the early stages – can create emotional turmoil, it also launches communications and marketing teams from both sides into a long list of tactics and actions that require collaboration, patience and focus on the big picture. Here’s a look at just a few of the areas requiring collaboration, from both sides of the acquisition equation.

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