By the Numbers: 2017 Planning Assumptions for Emerging Companies

December 19, 2016

Statistics company Statista reported this October that 41.4 percent of the U.S. population plans to begin holiday shopping in November. The preposterous surge in end-of-year professional and personal activities, however, thwarts those plans, leaving some to end up in the 3 percent of the U.S. population that wait until the last two weeks of December to plan. Through no one’s fault, sometimes that same pattern happens at emerging companies when it comes time for the next calendar year’s planning process. If you’re in that 3 percent (or even if you’re in the 41.4 percent and want to vet against your November plan), this equivalent to a last-minute shopping list will help expedite 2017 planning for marketing leaders at emerging companies.

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