Customer Lifetime Value: What You Don’t Know Can Hurt Your Growth (and Profits)

August 31, 2016

Customer lifetime value is coming back in vogue with b-to-b companies – a positive step. A strategic view of LTV helps marketing, sales and other functions make smart investments both pre- and post-sale, so account-based and customer marketers should use LTV to help direct efforts where they’ll have the best impact.

Previous Article
Put Me In...I’m Ready to Coach – Part One

It is so easy to forget how to provide consistent coaching to our sales reps, and yet a little coaching can...

Next Article
The Six Keys to a Healthy and Balanced Influencer Strategy

Many influencer programs have trouble maintaining the balance between long-term strategy and the need for n...