Demand Centers: The Non-Financial Benefits (Part Two)

January 30, 2017

In my previous blog post, “Demand Centers: The Financial Benefits (Part One),” I shared some of the financial benefits that organizations can gain from adopting a demand center strategy. Demand centers are central and/or regional hubs of shared marketing services, infrastructure and processes. Their adoption enables organizations to bring programs to market more effectively and efficiently by leveraging key corporate assets and best practices, resulting in increased pipeline generation and improved ROI. The ability to better leverage assets and processes, however, also yields strong non-financial benefits.

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