How to Cultivate the Asset of Attention Without Being Eaten by a Shark

December 13, 2016

I once went shark diving by accident. The “accident" was that the sharks – lots of sharks – showed up on a dive that was neither planned nor equipped (read: surrounding me with a giant steel cage) to be a shark dive. I managed to get back in the boat with all my limbs intact. However, the mental picture of looking up at the belly of a very large shark swimming between where I was underwater and the boat deck I was trying to get onto is seared into my brain.

Previous Article
Demand Centers: The Financial Benefits (Part One)

Over the past five years, SiriusDecisions has helped many b-to-b organizations implement successful demand ...

Next Article
Money Can't Buy Tenure

The end of the calendar year is fast approaching. Many sales organizations will lose sales reps and partner...