Summit Europe 2016 Highlights: Customer Marketing – The Role of Regional Teams

September 27, 2016

In b-to-b marketing, the need to optimize customer experience has become increasingly important as organizations gain insight into its powerful influence on both retention and future revenue growth and profits.

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Summit Europe 2016 Highlights: Following the Golden Rule of B-to-B Lead Development

As they took to the stage this morning at Summit Europe 2016 in London to present “The State of Teleservice...

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Summit Europe 2016 Highlights: Designing Global and Regional Marketing Operations

High-performing b-to-b organizations depend on their marketing operations functions to drive growth by crea...