The Myth of the One-Size-Fits-All Asset

November 30, 2016

No buyer makes a decision from a product data sheet, yet many sales reps consider the product data sheet a one-size-fits-all asset. No buyer makes a decision from a product data sheet, yet many sales reps consider the product data sheet a one-size-fits-all asset. Portfolio marketing and sales enablement should collaborate to educate the sales team on when and where to use product data sheets in the buying cycle.

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