To Localize or Not to Localize: That Is the Question

January 9, 2017

To drive profitable business in each of their local markets, b-to-b organizations are forced to decide what level of mandatory and desired localization to carry out for content and solutions. This ongoing “to localize or not to localize” conundrum never seems to get any easier. We at SiriusDecisions believe that localization investment should be justified using a disciplined approach based on scoring – by market, against relevant criteria and measured against an agreed-upon threshold. Armed with this information, companies can prioritize monetary and resource investment across the range of applicable markets to reach an optimum localization tiering plan. This plan can be used to justify ongoing investment in localization efforts or contribute to a new market entry analysis.

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