Sales Content: What Winners Do Differently

April 18, 2016
In this 2016 Summit presentation, Christine Polewarczyk, Research Director Strategic Communications Management discusses how the experience of most b-to-b sales reps trying to find the content they need is not unlike the plight of a shipwrecked sailor: water, water everywhere, but not a drop to drink. There are, however, organizations that are managing and delivering sales content in a highly effective manner; the results from our new sales content survey detail exactly what they are doing to set themselves apart. For more information on this presentation and to register, click here! http://ow.ly/4mOCNf
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