The Art and Science of Identifying and Prioritizing Customer Needs

April 18, 2016
In this 2016 Summit presentation, Jeff Lash Group Director, Go-to-Market and Rachel Young Research Director, Portfolio Marketing Strategies will discuss how most companies lack a complete, consistent approach to uncovering needs and determining the most important ones to address across market-facing functions. Through our proprietary research, we have created a framework and process that organizations can leverage to anticipate and address customer needs across sales, marketing and product. For more information on this presentation and to register, click here: http://ow.ly/4mODIP
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